Pokemon Go is a new gaming trend taking over America involving players to walk around in public areas looking for pokemon. For small business, this can mean an increase in foot traffic. Keep in mind that there are two central hubs within Pokemon Go called PokeStops and Pokemon Gyms. “While it’s hard to actually become one of these spots as a business, there are ways of benefiting from your proximity to them. A PokeStop is a central hub where Pokemon Trainers can get items to be used in the game. Pokemon Gyms are where Pokemon Trainers gather to battle their collected Pokemon. These PokeStops and Pokemon Gyms are generally located in public spots and civic or community hubs, not often at individual businesses. Think: statues, libraries, train stations, fountains, lakes, gazebos, etc.” Letting possible consumers know that a Pokestop is near by could mean more foot traffic.