Pokemon Go is a nationwide phenomenon. Luring gamers from their homes and into public downtowns, Pokemon Go has created thousands of new opportunities for every day small businesses. How to take advantage of these potential consumers can be tricky. For gamers to “catch em all” they will need to travel in order to encounter these virtual animals. This gives small businesses an opportunity to become a “rest stop” for players. A place for gamers to grab a bite to eat, a drink, or a place to charge their phone as they continue their game. Luring these new customers is pivotal and can be accomplished with discounts to players and social media connections.