L’Oreal Paris has recently launched a campaign to promote its new True Match Foundation.  Not only does the campaign highlight its 23 skin tone colors, covering 98% of all ethnicities, but they’re also breaking new ground by including a male perspective; makeup artist and beauty blogger Gary Thompson.

The True Match Foundation campaign films 22 women and 1 man, and “discusses their relationship with their skin and appearance, and the role makeup has played in their lives.”  This new campaign is a definite game changer and great to see L’Oreal willing to expand its offerings including not only women of different colors, but men as well.

According to L’Oréal Paris UK general manager Adrien Koskas “With each true story being as unique as the shade that they represent, the #YoursTruly campaign is a declaration of equality and diversity for the L’Oréal Paris brand.”