No I don’t mean green as in money, but green as in environment friendly.  A recent ComputerWorld article covered the benefits of taking a small business green and includes:

  1. Attracts talent
  2. Market differentiator
  3. More effcient
  4. Reduces Risk
  5. Customer demand
  6. Generates goodwill

All of these are solid reasons, but one very crucial point is missing.  An environment friendly small business is better positioned for the future.  Any industry that makes its revenue while harming the environment or people ultimately becomes regulated to change its processes.  With an efficient business model already in place, companies can be well positioned for the future.