Twenty years ago, Hollywood was the epicenter of entertainment. All things “must see” came from the minds of Hollywood’s elite. To make it in Tinseltown, meant that you were one of the most well known entertainers in the world. Period!
And then….Youtube was invented….
Although slow at first, Youtube has morphed into an entertainment conglomerate. With its own headlining stars, Youtube Famous means you can make millions, be seen by billions, and never leave your home.
This new change in entertainment means that everyone now has an opportunity at success. Take a look at some of the biggest Youtube stars to date: “Michelle Phan (more than 8.32 million subscribers and 1.22 billion views), Lilly Singh (a.k.a IISuperwomanII; more than 7.73 million subscribers and 1 billion views) and Yousef Saleh Erakat (a.k.a. FouseyTube; more than 8 million subscribers and 1 billion views). Their ethnicity: Vietnamese-American, Indo-Canadian and Palestinian-American, respectively.” Twenty years ago, none of these people would have come close to an opportunity in entertainment, despite their ability to attract millions of loyal followers. Of the Top 10 most viewed Youtube Videos, none feature an exclusive white male cast (funny enough the top Youtube video, Gangnam Style features all Koreans).
Diversity in entertainment works and has been proven time and time again with the likes of Youtube, Hulu, and Netflix. Leaders in established Hollywood companies must recognize this or they will continue to lose market share to internet companies not afraid to award opportunities to everyone. As Viola Davis put it during her acceptance Speech at the Emmy’s in 2015 “You cannot win an Emmy for roles that are simply not there.”
And that is why Youtube is killing the Hollywood star.