The 17th annual Rainbow PUSH Global Automotive Summit is looking to re-frame the conversation surrounding diversity and automotive.   According to prnewswire “the theme for this year’s conference is Refocusing Diversity on Ethnic Minority Growth, highlighting the inconsistency between the inclusion we envision and the results we can measure.”

Reports show that over 33% of cars are purchased from minorities each year.  As this number continues to increase, many believe workplace and corporate buys should reflect the community as well.  For example, African American “new vehicle volume growth in 2015 was nearly double the overall industry growth (9.4% versus 5%).”  In addition, the percentage of minority students currently enrolled in public school is around 50%.  Preparing for a more diverse workforce is key to the success for the automotive industry.

The Rainbow PUSH Global Automotive Summit is presented through the support of our national and event sponsors. National sponsors include: Ford Motor Company, General Motors Company and Toyota Motor North America, Inc. For a list of additional sponsors, speakers and to register for the summit, visit www.automotiveproject.org. Join the conversation by using the hashtag #RPCGAS2016.