Aetna is working with Apple to give employees free Apple watches and Facebook reaches a new milestone.  Gene Marks from Forbes gives a more detailed look at this week’s tech news.

  1. Aetna is partnering with Apple to offer watches to employees and select customers. The health insurance provider plans to offer free watches to its 50,000 employees beginning in 2017. Wellness programs could be beneficial to your small business by reducing the cost of your company’s health insurance. Plus devices like Apple watch will be promoted by health insurance companies for years to come.
  2. Facebook has now reached four million advertisers. “The social network giant said that mobile advertising made up “84% of total sales in the quarter, up from 72% in the same period a year earlier.” According to Facebook COO, Sheryl Sandberg, small business owners are lagging behind when it comes to promoting their business on the social media site. If your small business isn’t taking advantage of Facebook advertising then you may be missing out.
  3. Google, Amazon, Facebook and many more tech heavyweights hope to educate the masses about AI technologies. According to Amazon’s director of Machine Learning, Ralf Herbrich, “This partnership will ensure we’re including the best and the brightest in this space in the conversation to improve customer trust and benefit society.”
  4. Twitter has opened their doors to allow more access to Moments. The social media giant will now allow anyone to create their own stories using tweets and photos uploaded to the site. If your small business is using Twitter as a tool to connect to its customer base then the new access to Moments will capture, “…your company’s events and activities and expand…” your engagement with your customers.
  5. AppZen has developed a software that will allow you to scan your entire documents to “look for clues about invalid charges in addition to its standard auditing service.” The auditing app calls the new feature ReceiptIQ. If your small business was looking for a simpler way to audit expenses then look no further than ReceiptIQ. The new feature can audit the expense reports employees submit for an array of things including customary bills.
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