In an effort to increase ethnic minorities, LGBT, and disabled representation on TV, the BBC has released new guidelines mandating all new TV programs meet percentage requirements. In addition all unpaid internships will now be replaced with training programs aimed at people from diverse backgrounds.
In April, the BBC promoted the goal of meeting diversity targets by 2020. Along with 50% representation of women, the BBC “is aiming to ensure that 15% of staff and leadership come from black, Asian and minority ethnic (BAME) backgrounds, that disabled people make up 8% and lesbian, gay, bisexual or transgender (LGBT) people also 8%.”
The new objectives and guidelines should go a long way to increasing diversity in the long term. Although no penalties have been enacted, the support of diversity may be enough to jump start positive diversity gains.