The time has come, Small Business Saturday is right around the corner. The campaign which began in 2010 by American Express, has evolved into a social media phenomenon. On Twitter and Facebook, #ShopSmall has been trending, helping promote the Small Business Saturday campaign to Millennials nationwide. Even Congress has joined in and recognized November 26th as a National Holiday.

So, what can your small business do to get the most out of Small Business Saturday? Jeremy Quittner from Fortune magazine provides five ways you can profit from the Saturday dedicated to small organizations.

  1. Use social media to promote the day and educate your customers on the benefits of shopping with local retailers and the impact it can have on the community
  2. Increase staffing: Sale reports indicate that local business commerce increases between “…20 percent and 100 percent compared non-holiday Saturdays.” So make sure you are fully staffed on the big day to get the most out of it
  3. Give your customers something extra: If you don’t want to take any losses from discounting items then give your customers something special with their purchases. Show your appreciation.
  4. Host in-store events: Be creative and host a wine tasting during the big day to get customers to come in and enjoy themselves while shopping.
  5. Show your appreciation, and make it fun: Make sure you advise your staff to be extra grateful and make them understand this is a day to celebrate the community and the customer. Have fun but show you care.

-Ray Hayes

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