The success of Small Business Saturday can be attributed to a lot of factors.  The one day in November is a culmination of local small businesses throughout America planning, marketing, and supporting one another collectively.  Its success cannot be measured in one day, but the weeks and months leading up to it.  Take Queens, New York as an example.

Many organizations helped develop the idea to support local businesses with the help of the Queens Economic Development Corporation.  Creating and growing the micro community, the organizations connected and cross promoted before, during, and after the national Small Business Saturday holiday.  According to the pop up shop Made in Queens, “we benefitted the most by meeting with our community influencers and stakeholders ahead of time to strategize on making the most out of this one day. We agreed to engage in active email marketing, social media marketing and word of mouth publicity for this annual event. We discussed creating value for shoppers by offering them a map of stores participating in small business Saturday.”

In addition, during the event, each participating organization handed out maps to point consumers towards other shops in the surrounding area.  The constant community promotion helped all participating organizations increase traffic.  

With many reports arguing the necessity of small business, the generating of local communities is especially a must.  Small Businesses need support beyond one day and with statistics stating that small businesses (those with under 250 employees) employee up to 70% of urban communities in some cities, small businesses will continue to need this nations support from consumers and each other.


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