Small-to-medium sized businesses (SMBs) are constantly looking for affordable ways to advertise their business.  Facebook and Twitter have done an exceptional job in leveling the playing field in regards to marketing for SMBs versus large million dollar corporations.

In 2016, according to Entrepreneur, “SMBs expect to spend as much or more than they did in online advertising last year.”  With so many organizations looking to grow, advertising is the best and most efficient way to reach potential clients while continuing to develop products for future customers.

Below are 5 ways to create the most effective digital strategy for your business:

  1. Optimize the mobile experience for shoppers.
  2. Meet them where they are.
  3. Leverage social media effectively.
  4. Gather and leverage consumer data.
  5. Enrich the customer journey.

For more indepth analysis on advertising strategies check out the link below.