There’s a difference between being committed to diversity versus being interested in diversity. “When you’re interested in doing something, you do it only when it’s convenient. When you’re committed to something, you accept no excuses; only results.” Canadian leaders from Deloitte, Dentons Canada LLP, HSBC Bank and the Government of Ontario seem to be committed to diversity. These leaders recently came together to host Diversahack, a hackathon event that promotes diversity. The result of the event was “a co-created sponsorship strategy that will propel diverse, high potential individuals to senior executive positions at Canada’s leading organizations.”
With commitment comes results. Diversahack brought along results that could possibly lead to a corporate philosophy that helps accelerate the careers of thousands of under-represented people. According to Marketed Wired, “During the event, participants likened existing sponsorship programs to the movie The Hunger Games, where delegates are essentially competing with one another for a single sponsorship opportunity.” Knowing this, organizations are looking to create an environment similar to “the television show The Voice, where all contestants are each encouraged to succeed."
The sponsorship strategy seems to be here to stay within select Canadian companies. "Sponsorship is a great way of tapping into the potential of an organization’s best and brightest, helping a diverse range of talent realize their full potential,” said Raman Rai, SVP & Head of Global Liquidity and Cash Management, HSBC Bank Canada. “A good leader often has a strong sense of self, while a great leader also enables others to believe in themselves.”