Did you know that color increases brand recognition by up to 80 percent? Yes, up to 80 percent. Psychologists have documented that “living color does more than appeal to the senses. It also boost memory for scenes in the natural world.” Moreover, color helps us store and process images. Overall, color is extremely important and particularly necessary when it comes to marketing a company’s brand.

The good folks from Small Biz Trends have come to save the day once again and provide us with five tips on using colors in marketing.

  1. Color and Emotional Responses – Researchers from the University of British Columbia have discovered that the color red is a color of stimulation and blue is the color of relaxation and calming. “In terms of marketing color can directly impact consumer habits.”
  2. Color and Aesthetics – Matching is not only important when it comes to fashion sense but also in marketing. Colors evoke emotions so you cannot just throw anything together. “You always need one or two dominant colors leading the way. Other colors can then be used to accent or provide support.” If you have too many primary colors you may confuse your customer, so keep it simple to boost engagement.
  3. Color and Gender Preferences – Color can be gender specific. “In a survey on color and gender, 35 percent of women said blue was their favorite color, followed by purple (23 percent) and green (14 percent). Thirty-three percent of women confessed that orange was their least favorite color, followed by brown (33 percent) and gray (17 percent),” Kissmetrics reports.
  4. Color and Trust – Have you ever wondered why so many corporate companies use the color blue? Studies have shown that blue is seen as a sincere, reserved and quiet. “Blue hates confirmation.” Some colors can symbolize trust and make your customers feel welcomed.
  5. Color and Performance – “Multiple studies have shown that certain colors help and hurt performance. By painting your office colors that promote productivity and calmness, you can enhance output and avoid putting undue anxiety and pressure on employees.” Make sure you consider color when you marketing your brand to customers and visitors!

-Ray Hayes