Online marketing is important. A wise man once said, Ignoring online marketing is like opening a business and not telling anyone. To gain business and generate revenue, you have to market your business to potential clients.  Go where your customers are, as they say. 

The internet offers a multitude of free, simple, and efficient ways to market your company. The Entrepreneur provides us with a list of ways that small businesses can use to take advantage of online marketing efforts.

  1. Producing strong content – Content marketing is the cornerstone of every online marketing strategy. Producing stellar brand material is a surefire way to create loyal visitors and encourage sharing.
  2. Localized SEO strategy – The end goal of local SEO is to gain high rankings for searches around your geographic location. When users search keywords or phrases in the area, you want your website to be at the top of the list.
  3. Website marketing – To compete in the rapidly evolving digital landscape, having a strong website is a must for businesses of all sizes. Keep in mind, 51 percent of website traffic comes from organic search. Your positioning depends on the reputation of your website

-Ray Hayes

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