In 2015, Statistic Brain reported that the total yearly sales in the direct comic book market was over $400 million. The average spent on the top 300 comic books every month was an estimated $248.44 million. With the popularity of comic books, its no wonder why Marvel and DC movies are selling out theaters left and right.
Within the last few years people of color have generated buzz with their works through alternative means. Kwanza Osajyefo, creator of the comic Black, has self-published a few of works with the help of Kickstarter, a crowd sourcing tool for entrepreneurs looking for alternative funding sources.
Margot Atwell, community manager for publishing on Kickstarter, stated that, “We’ve seen comics projects by great creators whose work and stories have been underrepresented in mainstream publishing find passionate audiences. Especially now, it’s more important than ever for people of color, immigrants, and members of the LGBTQ community to find ways to make their voices heard, and we want to help in any way we can.”
Since the Kickstarter platform launched in 2009, at least 50 percent of the comic campaigns featured have reached their goals. “In 2015, comics campaigns raised a little more than $13 million in pledges with 52% of the 1,916 projects launched being successful.” The alternative funding source is great starting point for comic book authors looking to tell their story. If all goes well, and a following is created then even a mainstream published could offer support down the line.
If you are interested in donating to one of the many comic campaigns please visit the link – https://www.kickstarter.com/projects/276501805/check-please-year-two?ref=nav_search.