Reading the latest Small Business Trends article was an eye opener. For starters I want to quote the “diagnosis” that the writer gave for most small business owners.
I have worked with small business owners for over twenty years, and I can count on one hand the number who have had a clear vision for their company. Much more common is the scenario where an entrepreneur has a good idea and decides to run with it — they’re not exactly sure where they’re headed, but they have enough energy and enthusiasm to get things started.
Along the way, challenges arise and different opportunities present themselves. The business owner’s attention is drawn in a million directions. Every concern has its turn in the spotlight — but it’s only a brief shining moment before some other issue takes the stage. If an organization could be diagnosed with a behavioral disorder, these companies might have Small Business ADD.
This lack of consistent focus has real consequences for the business. Growth is often slow. When goals aren’t met, owners become frustrated. Feeling like they’re falling behind in the marketplace can lead to reactive decision making. Rather than focusing on a long-term strategy, choices are made based on what a competitor is doing, industry buzzwords, or whatever bright and shiny solution happens to capture the owner’s attention at that moment. It’s an impulsive process that easily becomes a business behavior, as one rapidly-made bad decision leads to another.
For more check out – https://smallbiztrends.com/2017/01/business-focus.html
The expert from the article couldn’t describe my early business decisions more. It’s funny, when someone else points out your “business models” it always seems to make sense as to why you’r company is in its current situation. When starting a business everything seems important. If you’re not growing instantly, than competitor products seem to be the “market” trend regardless of how your products are doing. Although being a business owner is tough, it’s nice to know that my issues aren’t unique. The first step of solving a problem is admitting their is a problem, and the article does a good job of letting most small business owners that their is indeed a problem.
While my current business model is alot more streamlined, those early days were definitely fire chasing. Still those fire chases were what led me to the realization that I have today. One of my biggest pieces of advice I give new small business owners is not to give up. Although there always seems like their is something to do and that it is a long road (and it is), there is light at the end of the tunnel. You just have to be willing to put in the time an effort to achieve it.