Every year, Super Bowl ads seem to revolve around a singular theme. From America First after 9/11, to the automotive bounce back in the early 2010s to, now, promotion of American diversity. As a nation we seem to be at a crossroads with members of both parties demanding corporations choose a side. After the Super Bowl’s advertisements ended, it was very clear which side companies like Coca-Cola and Budweiser were on. While the promotion of diversity is nothing new to companies like Coca-Cola, other corporations were a bit surprising.
Still, every voice, or in this case, corporation should be heard if they decide to voice an opinion, and this year was definitely a listening (and watching) case. But to be honest, even as a supporter of diversity, I found it a bit much. Maybe it was the amount of ads or maybe it was the fact that watching the Super Bowl is supposed to be a moment of escape from personal, community, and even social issues. And with so many commercials reminding me that I should be taking sides on an issue outside the realm of sports, I was a bit turned off.
Or maybe they were just bad commercials to begin with. The Budweiser immigration commercial was very well done, as I’ve stated before. If anyone thinks that a commercial describing the struggles of an owner in America should be boycotted, they are simply idiots. As a history buff it always interests me how things were made or began and that, in my opinion was a good rendition of a story I’d be interested to learn more about.
Unfortunately by in large, most commercials were just hits on “America is diverse and you should support it…or you suck” and were a bit uncomfortable to watch at times. I was confused at exactly what was being sold. Is a commercial promoting diversity really going to make me want to buy your product or service? Maybe….maybe not…. But I’m pretty sure showcasing the actual product would be a good idea as well.
Now I’m not saying all the diversity was bad, but I do think there always needs to be a reason behind it (i.e. Budweiser or Coca-Cola, who ALWAYS has a diversity spot), otherwise it just seems disingenuous and forceful. Showing how diversity affects your corporation is one thing, but putting up a bunch of diverse faces….not so much.