They say pictures are worth a thousand words. When peppered with today’s marketing and advertising what are those pictures saying to you?
CEO and Co-Founder of Diversity Photos, Nicole Carter didn’t think they were saying enough to her as an African-American woman. “As a marketer, I have a heightened awareness of marketing campaigns. The visuals used, more often than not, look nothing like me…even if I’m the target audience.” Noticing similar frustrations and constant requests from clients for more diverse images for marketing initiatives, Nicole and her team decided to work on a solution.
Officially launched February 2017, DiversityPhotos.com is a stock photography marketplace that addresses a problem that creatives and businesses around the world encounter on a daily basis…finding images that look like the audience they need to communicate with. The platform’s catalog focuses on ethnicity, age, size, disabilities, sexual orientation and spirituality.
Why are images so important? Here are just a few stats that speak for themselves.*
- On Instagram, photos showing faces get 38% more Likes than photos not showing faces. (Georgia Institute of Technology, 2014)
- Visual content is 40X more likely to get shared on social media than other types of content. (Buffer, 2014)
- Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images. (Buzzsumo, 2015)
“In today’s political and social climate, our purpose is more important than ever” says Nicole. “Our team and mindset is founded on the vision of inclusion, the dispelling of stereo-types and not only respecting but celebrating the nuances and complex layers of the human race.”
*Statistics Source: https://www.hubspot.com/marketing-statistics