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SXSW and Samuel Adams collaborate for the BTAD competition

“Tomorrow happens here,” has been the slogan for the South by Southwest (SXSW) festival for years and with the recently announced collaboration with the American brewing company Samuel Adams, the slogan will be truly living up to its moniker. SXSW and Samuel Adams announced that they will be hosting the American Dream Pitch Room Competition on Sunday, March, 12, 2017 at Whole Foods Market (The Plaza), 525 N Lamar Blvd. The Pitch Room will begin at 3:30 p.m. CST.

According to Men’s Journal, “The Brewing the American Dream (BTAD) competition, which will award $10,000 to the winning company with the best two-minute sales pitch for their small business.” Each company will be judged by the leading experts from the food and drink industry including Lockhart Steele, Justin Breton, Koel Thomas, and Jennifer Glanville. In addition to the grand prize, small businesses will also be competing for a $5000 People’s Choice Award.

If you interested in attending the event please visit, https://www.eventbrite.com/e/samuel-adams-pop-up-pitch-room-competition-tickets-31832145805

Breweries or other food/beverage businesses interested in competing in the Pitch Room may apply at http://btad.samueladams.com/about/pitch-room.aspx.

Source: http://www.mensjournal.com/food-drink/articles/samuel-adams-announces-collaboration-beer-and-sxsw-small-business-competition-w468832

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