Have you seen the new Coca-Cola commercial? Well if not you should check it out.
The new coke ad is unlike any commercial being shown today. While some are celebrating it as a win for diversity, others are criticizing its necessity.
The commercial shows a brother and sister competing to impress the family’s pool boy while both ultimately lose to their mom. The controversy of the commercial stems from the fact that a man is looking to gain the affection of another man.
While the controversy gains momentum, the commercial itself touches on Coca-Cola’s brand value surrounding diversity and inclusion. Rodolfo Echeverria, Vice President of Global Creative at Coca-Cola, commented on the company’s message stating “As a global company, we strive for diversity, inclusion and equality in our business and support these rights in society and through our work.”
Watch the Coca-Cola commercial below and voice your opinions about it: