This week the National Minority Supplier Development Council (nmsdc.org), the global leader in advocacy for minority business enterprises (MBEs), launches a campaign — “WE ARE NMSDC” — to commemorate its 45th Anniversary. This inspirational campaign is the first of its kind and will engage the entire NMSDC network. Working with its corporate members, NMSDC and its network of certified MBEs and regional affiliate MSDCs will challenge one another to celebrate the successes and economic impact of minority supplier diversity.
MBEs have many great stories to tell about their achievements in starting up and expanding business, and the support they create for minority communities. Likewise, corporations will share their stories of successful mentorships and partnerships with certified MBEs, and regional councils will offer their stories of advocating, connecting and developing lasting relationships among corporate members and MBEs. Their stories, shared on social media platforms — Twitter, Facebook, LinkedIn and the like — will highlight NMSDC’s impressive accomplishments in diversifying the nation’s supply chains since 1972.
Each month, NMSDC will spotlight different industry groups through widely distributed video presentations by corporations, and MBEs and MSDC diversity professionals will challenge each other to prove the exceptional value of their NMSDC affiliation. In March, kicking off the campaign, healthcare will be in focus, with video acknowledgements of the role of NMSDC in advocating for and connecting minority businesses with corporate procurement departments. Succeeding months will focus on new industry groups: in April, Advertising, Entertainment, Media and Sports; May, Utilities; June, Technology; July, Petrochemical and Energy; August, Financial Services; September, Consumer Products; and October, Automotive. The campaign culminates with the NMSDC’s annual Conference and Business Opportunity Exchange, to be held this year October 22-25 at Detroit’s Cobo Center.*
The first short videos to be unfurled by NMSDC and its partners on their websites and social media platforms will be messages from NMSDC’s president, Joset Wright-Lacy, and from Kendra Burris-Austin, Director of Supplier Diversity for Express Scripts, the pharmacy benefit management service provider from St. Louis, MO. Ms. Wright-Lacy notes, “Doing business with minority business is good for America. In our 2014 Impact Study, we learned that our MBEs deliver one billion dollars of economic output to our economy every day!” Says Ms. Burris-Austin, “Diverse suppliers promote creativity, innovation, and they increase competition. And it allows us to be good stewards in the community in which we live and work. We’re committed to advancing the economic growth in our communities […] Happy 45th Anniversary!” New videos will be posted on a regular basis.
*The NMSDC Conference and Business Opportunity Exchange is the nation’s premier forum for minority supplier development. For four days, more than 6,000 corporate CEOs, procurement executives and supplier diversity professionals from the top multinational companies, as well as leading Asian, Black, Hispanic and Native American business owners and international organizations will convene in Detroit, Michigan to re-energize their collective efforts to Certify > Develop > Connect > and Advocate for solid minority firms in the global corporate supply chain.