Following in the footsteps of it’s parent company Kering, which was awarded ” the Gender Equality European & International Standard label by the Arborus Fund and Bureau Veritas”, Gucci recently joined with Parks to help support diversity. According to the LA Times Parks or Liberi e Uguali (Free and Equal in English) is “an Italian nonprofit organization aimed at supporting partner companies in the development of strategies and practices respecting diversity, with a focus on sexual orientation and gender identity.”

Kering is actually pretty diverse itself with a 64% of its board being women. The timing of its partnership is perfect as the luxury brand is gearing up for its pre-fall 2017 advertising campaign, which “is expected to celebrate diversity by featuring only people of color.”

“We are extremely proud to join Parks, and we could not identify a better moment to start the partnership with this inspiring organization,” said Gucci president and chief executive officer Marco Bizzarri. “In the past two years, we have implemented a complete turnaround of our company, following our mantra of being the voice of self-expression. Attracting, retaining and promoting talent, while celebrating ethnic, age, sexual and gender diversity, sexual orientation and gender identity across the company, is our mission, which is completely consistent with the vision of our parent company, Kering.”

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