by Ray Hayes

The Creative Artists Agency (CAA) has made it their mission to address the issue of diversity in business. CAA’s diversity initiatives began back in 2005 when the agency recruited minorities from top-tier universities for staff positions. As a result of the recruitment effort, within five years, more than 43 percent of the agencies interns were minorities and roughly 50 percent were women. In order to increase their recruitment efforts and the agency’s mission of diversity, CAA launched a new two day event on June 20, 2017 called Amplify. According to, Amplify is “an invitation-only convention of innovators and free-thinking multi-cultural artists and leaders from entertainment, sports, media, corporate brand marketing, and technology. The idea behind the gathering is “to inform, inspire, and connect multicultural leaders to accelerate the growth, value, and visibility of diversity in business.”

Richard Lovett, President of CAA, spoke about the company’s commitments and future plans. “CAA seems to be truly commitment in the idea of fostering diversity within the agency. Basically, the agency understands that diversity is a big opportunity to grow your company and the wealth of your company. Amplify is on the list of a ton of different initiative that company’s has launched since its inception. The Writers’ Boot Camp and You’re Up are some of the initiatives that CAA launched to offer opportunities to minorities. We have always believed that diverse voices and backgrounds make CAA stronger, and, years ago, implemented a strategy to address the issues of diversity in our industry. We developed and executed programs to ensure a more diversified workplace…”

If are interested in learning more about CAA please visit the link below