Whats New?

June is the month of Amazon as Nike inches closer to deal with the retail giant

by Ray Hayes

From the purchase of Whole Foods to talks about buying India’s biggest online grocer, Amazon has seen success in their new grocery sector.  The month of Amazon seems to be continuing as rumor has it the online retailer is close to a deal with Nike to sell shoes through a brand registry program, keeping counterfeit shoes off the company’s website.  Today, Nike is exclusively available on Amazon’s Zappos website however this deal will create a new approach allowing the shoe company greater control over the products being sold to consumers.

The overall deal between the two companies has not been finalized and we are unclear how much merchandise Nike plans to offer through Amazon (i.e. clothing, accessories, etc). According to Goldman Sach’s Drucker Mann, “It would also allow Nike to compete better with Under Armour, which already sells via Amazon, and give it exposure to Millenial shoppers.” Mann also suggests that Nike would boost revenue by at least 1 percent with the new deal.

Keep checking back for more news on The Month of Amazon!

https://www.bloomberg.com/news/articles/2017-06-21/amazon-said-to-sell-nike-shoes-directly-through-brand-registry

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: