by Ray Hayes

Have you ever heard of WhatsApp?  If you have, do you use it?

For those unaware, WhatsApp is a free Instant Messaging service for smartphones.  According to wiki, “it uses the Internet to make voice calls, one to one video calls; send text messages, images, GIF, videos, documents, user location, audio files, phone contacts and voice notes to other users using standard cellular mobile numbers.”  Although the application may not be well known in the United States, the Facebook subsidiary has a huge global presence.

The Reuters Institute recently conducted a survey with more than 36 countries, revealing that at least 47 percent of the respondents go to social media for news.  Of the respondents, Reuters discovered that WhatsApp is the most popular application in the countries of Chile, Singapore, Hong Kong, Spain and Turkey.

So, what is the reason behind the popularity of the app and can it continue its growth spurt? Below is 2 possible reasons WhatsApp may be the global social media messaging network (brought to you by

  • Some carriers in those countries bundle free WhatsApp access with mobile subscriptions
  • The service has end-to-end encryption, making it more appealing to places like Hong Kong and Turkey, where it’s dangerous to voice out anti-government sentiments

If you looking to spread your companies into the global market checkout WhatsApp, I know I will be.