by Ray Hayes

Millennials will be the face of American small businesses, people in tech, and throughout almost every spectrum of our economy within the next few years.  Due to the increasing percentage of Millennial workers, tons of big name corporations are figuring out ways to market to and attract them as employees and customers.

The big question however, is how to develop a loyal base with the changing demographics.  Just what will this new generation favor and why? Karlyn Bowman, senior fellow at the American Enterprise Institute, polled a number of millennials and gathered some valuable information on the subject. Bowman stated that millennials are, “…pretty confident [and] they can count on themselves.” Here are a few other insightful topics Bowman touched upon in her report.

  • Millennials are the most educated generation in history and the most numerous, surpassing baby boomers.
  • Forty-eight percent of millennials identify as independent, 28 percent as Democrat and 17 percent as Republican.
  • Millennials are more supportive of same-sex marriage and marijuana legalization than any other generation.

Millennials have tons of resources at their hands which makes it much easier to obtain knowledge about almost anything you need or want. For example, YouTube videos teach viewers how to learn new languages, and Udemey offers hands on classes about on coding and anything dealing with technology. However, I find it a breath of fresh air to see that polls also indicate that millennials are aspiring to become small business owners, “despite the generation’s well-known distrust of establishment.”  This is important to the future growth of the new leading generation.

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