by Ray Hayes

Welcome to The Weekly AI report, a segment that provides recent news about artificial intelligence and its impact on the small business world. In this week’s report, we discuss Adobe’s launch into the AI world with their new analytical tool, Adobe Sensei for Voice.

Adobe Sensei for Voice will take full advantage of data compiled from voice activated virtual assistants.  With the new voice analytics of Adobe, the Siri’s and Alexa’s will be getting a major upgrade. According to the Lincoln Journal Star, Adobe is, “…the first software company to begin collecting and analyzing voice data from all of the major platforms, including Alexa, Cortana, Google Assistant, Siri, and Samsung’s Bixby AI.”

So what does this mean?

Colin Morris, Director of Product Management for Adobe Analytics Cloud, explains that with the Adobe Sensi, the company is now able to collect voice data and run behavioral analysis based on what users are saying across multiple assistant channels and cluster that information based on value.  I expect Adobe Sensi for Voice to have a major impact on how small businesses allowing owners to use the information to target customers on social media and other outlets. According to Morris “We hope Voice Analytics helps democratize and enrich voice data so it’s not in a silo, and speaks to the larger customer journey to help brands make better business decisions.”

We will update you with more data in the future on the progress of the new tool and be sure to take advantage of it if you see fit. Tune next week for The AI report.