Airbnb recently announced a new partnership with the NAACP in an effort to generate more opportunities for communities of color. The concept is that a more targeted approach will help create economic benefits to communities currently receiving little to no increase in traffic. In addition to the increase in revenue to communities of color, the partnership will also include NAACP support for Airbnb’s “ongoing efforts to increase workforce diversity, as well as support Airbnb’s supplier diversity goals.”
In total, Airbnb and the NAACP will look to promote and advance the following points:
- Community Outreach & Education: Local NAACP chapters will work with Airbnb to launch a grassroots, community-based campaign to educate more people on the economic benefits of hosting and bringing more travelers to communities of color. \
- Revenue Sharing. Airbnb will share 20 percent of the earnings it receives as a result of these new community outreach efforts with the NAACP.
- A Diverse Employee Base. Increasing diversity in its workforce is a key priority for Airbnb, which has set a goal of increasing the percentage of its employees from underrepresented populations in the U.S. to 11 percent by the end of 2017.
- Supplier Diversity. The NAACP will serve as a formal adviser to Airbnb’s Supplier Diversity Program to better connect Airbnb with diverse businesses who can help meet the growing company’s needs. Airbnb has set a goal that 10 percent of its total procurement spend goes to suppliers owned by underrepresented communities, women, veterans, members of the LGBTQ community, and businesses in Historically Underutilized Business Zones by the end of 2019.
This new partnership is a huge announcement and one that will be followed closely by all organizations. If this goes well, the NAACP may have created the benchmark on how to correctly connect with and increase opportunities for diverse peoples.