by Ray Hayes

The hurricane season is upon us and needless to say, many people and businesses are hurting like never before. According to a recent FEMA report, 40 percent of small business will never reopen following Hurricanes Harvey and Irma.

Surviving disaster has been a long standing struggle in America.  One storied shared at Small Business Trends highlights a small firm trying to stay open after Hurricane Katrina in New Orleans.  “Bill Rau’s antique store in New Orleans’ French Quarter didn’t even see much damage during Hurricane Katrina. But the business struggled after suffering $5 million in damages to its inventory because of a warehouse flood.”

Although costly damage is a big worry for many businesses, it is not the only worry.  Similar to New Orleans after Katrina, small businesses in Houston and Miami should expect tourism to drop significantly over the next few months with people fearing the worst. Despite the tough months ahead for small businesses affect by the hurricanes, here are a few suggestions on how to make the best of a bad situation:

  1. Map out a communication strategy – Share news on social media platforms and let customers know you are back in business
  2. Focus on survival – Prepare for a full recovery and take the necessary steps needed to overcome property damage and much more