Every year the National Football League (NFL) helps qualified diverse businesses learn about and compete for contracting opportunities with the Super Bowl.  This year the program is connecting with the city of Minnesota in an effort to educate and prepare diverse companies for upcoming contracts.  While this does not guarantee anything, the Business Connect program helps diverse suppliers network and navigate the complex terrain of contracting with the NFL.

According to the official website, the “Super Bowl LII’s Business Connect Program is focused on creating contract and business development opportunities for certified minority-, woman-, veteran-, lesbian, gay, bisexual and/or transgender-owned qualified, diverse businesses.”  The initiative provides “networking, educational and other business development opportunities for local, event services businesses in the 13 counties surrounding the Twin Cities.”

The application process to join the program is simple.  all interested parties should visit https://www.mnsuperbowl.com/get-involved/business-connect and complete the registration process step by step.  Each application is reviewed and approved by the MN Host Committee and will then be granted additional information once accepted.  Again, nothing is guaranteed but those accept will have a good chance of securing an opportunity.

To be eligible for Super Bowl LII Business Connect, each business must:

  • Be Headquartered in the state of Minnesota
  • Be 51% owned by a minority, woman, veteran,or LGBT-owned business individual and certified as one of the following:
    • Minority Business Enterprise (MBE)
    • Woman Business Enterprise (WBE)
    • Veteran Owned Small Business (VOSB)
    • Lesbian, Gay, Bisexual and Transgender Business Enterprise (NGLCC)
  • Have been in operation for three (3) or more years (i.e. registered with the state)
  • Provide goods or services requested by this program (see SBLII BC’s 56+ scopes of work)
  • Must be in good standing and eligible to do business in the state of Minnesota

For more information check out: