Procter & Gamble has recently announced a partnership with the United Nations Entity for Gender Equality and the Empowerment of Women (UN Women) to promote the economic empowerment of women in Pakistan. The initiative is reflective of P&G’s commitment to gender equality and is also in support of the UN’s Sustainable Development Goal #5 (to achieve gender equality and empower all women and girls).
The new program will see its partners connect to support marginalized but enterprising women entrepreneurs in the Sialkot district create and develop small scale business ventures. According to Daily Times, “Around 50 women will receive training and skills development, emerging as self-supporting individuals and equal partners of mainstream life on a gender-responsive basis.”.
The partnership was announced after a meeting between UN Women Country Representative for Pakistan Jamshed M. Kazi P&G Pakistan Vice President Sami Ahmed at the P&G General Office in Karachi.
This new program has picked a very interesting month to announce its support. November 25th is Small Business Saturday and announcing the new initiative should hopefully support women entrepreneurs in the country so that this time next year, they can look to grow their businesses while global support for small business is taking place. This is an excellent promotion and one I hope to see continue.