It’s good to be king!
Black Panther made history (again), this time by passing the $1 billion mark on its 26th day of release (a billion in under a month must be nice). Opening in China over the weekend, Black Panther brought in a solid $66.5 million making it the largest international territory over the past 3 days passing the U.K. at $55.8 million, South Korea at $42.8 million and Brazil at $29.6 million.
“Black Panther” took in 53% market share in China and represented the fourth highest opening of a Marvel Cinematic Universe title.
The biggest complaint about minority-led movies is that their international marketing value is limited. With backing from Disney, this old and outdated argument can now be put to rest. If anything this proves that a popular brand with the right story to tell and marketing can promote any type of film garnering audiences from every part of the world. With a cast dominated by black actors, the success of Black Panther has re-written every rule in entertainment and should give opportunities to alot more people over the next decade.
For the fourth consecutive weekend, Disney/Marvel’s “Black Panther” topped the weekend domestic box office with an estimated $41.1 million, according to boxofficepro. That’s the first-time ever for a movie released in February. And in second place is Disney’s new release, “A Wrinkle in Time.” Ava DuVernay’s adaptation of the Madeleine L’Engle’s popular novel took in $33.3 million.
This marks the first time two black directors came in at #1 and #2 for films over the weekend