According to a study released by the University of California, Los Angeles, films “in which minorities represent at least 21 percent of the cast” outperform movies with a lower proportion of diverse cast members. How much so? In 2016, “the median global box office for a film that consisted of 21 percent to 30 percent minority actors was $179.2 million. In contrast, films with less than a fifth of minority actors, a majority of the films studied, failed to gross a median of $40 million worldwide, the worst-performing segment.” In addition, six “of the top 10 U.S. scripted broadcast television shows in 2016 in the 18-49 age demographic, the one that advertisers covet most, had a cast whose actors were at least 21 percent minority.”
Diversity wins again.
It’s getting to be redundant to point out the benefits of including minorities and women in business and entertainment, but alas it still must be said. Corporations continually argue that decisions are made based on revenue and with these latest numbers, it would appear that a push for more diversity is on the horizon. With minorities making up 40% of the American population along with 51% from women, there is now more of a need for representation in entertainment now more than ever.
And these numbers are only getting bigger.
Movies such as Get Out, Girls Trip, Wonder Woman, and Black Panther are only the tip of the iceberg when it comes to diversity in film. I would estimate that opportunities for minorities and women will only increase and so too will box office numbers. Diversity is the future and its time to invest in it.