Salesforce.com Inc, “the market leader in cloud-based software that manages client relationships” is looking to expand on its small business market share that accounts for 33% of its customer base. The new product package called Essentials looks to connect with smaller firms by bringing them onto their core platform to better serve small businesses at a more reasonable cost.
According to the Washington Post, “Salesforce in recent years has targeted big contracts with top companies in a bid to edge out rivals Oracle Corp. and SAP SE. The strategy has paid off, with Salesforce retaining twice as many $20 million-plus deals as of Jan. 31 as it had a year earlier. While these lucrative relationships have been a boon to the company’s overall revenue growth as it chases $20 billion in sales by 2021, they’re also expensive to pursue and maintain.”
This refocus is fantastic for small businesses who may have felt left out over the past few years as the company prioritized larger clients. The new product’s package should help in connecting with and managing customers for small firms and promises better solutions quicker with Salesforce looking to expand their small business market.