by Ray Hayes

Shopify is expanding its online shopping that helps merchants to sell products through the social media giant Instagram. The feature “shopping on Instagram”  currently allows merchants to tag products for users to purchase them through the platform. Now that offering will include the eight additional markets of United Kingdom, Australia, Canada, Germany, France, Italy, Spain, and Brazil.  The feature is currently offered in the United States.

Shopify’s goal is to help merchants reach consumers throughout the world.  With this goal in mind, the company is planning to invest in attracting more consumers and small businesses by partnering with social media commerce brands.

Shopify’s Vice President of Product Satish Kanwar recent spoke about the recent news. “Shoppers around the world increasingly demand unique experiences that shorten the path to purchase, and the future of commerce will need to meet and exceed these evolving demands. We continue to partner and experiment with leading social platforms to support our merchants in reaching their customers wherever they are. The expanded collaboration with Instagram is indicative of our commitment to support our merchants in growing their business and reaching more customers globally.”