Open calls are nothing new in the entertainment industry. When a film or TV show is looking to cast a part that is hard to cast or to scavage for new talent, open casting calls are submitted to try and find the perfect fit. According to Casting Networks Inc, lately, more casting calls are looking for diversity in their available slots.
At Supplierty News, we’ve reported that 21% seems to be the perfect number of diverse actors in a successful film. In other words, when a film casts at least 21% of its on-screen talent from diverse backgrounds, the movie has a higher chance of success. Films that have used open casting calls to find diverse actors include Steven Speilberg’s Ready Player One, Star Wars: The Force Awakens, Disney’s live-action Aladdin, Ryan Gosling’s Lost River, and Universal’s The Fast and the Furious to name a few.
And there seems to be no slowing down when it comes to discovering new diverse talent. According to Gordon Amin, co-founder of Casting Networks Inc, “Increasingly, productions are looking for more unique talent. For instance, a 10-year-old fluent in English and Mandarin — and they are not finding what they need through traditional channels — so they look to us. … That’s how Ready Player One came about.”