A few years ago, HP called on its advertising agencies to increase diversity hires in an effort to better connect with the changing global demographics. Now, HP, in connection with Cannes Lions has launched the #MoreLikeMe initiative to build on the diversity push. #MoreLikeMe is a “pilot mentoring programme aimed at building and strengthening diversity among creative talent in the advertising industry.” The idea looks to utilize HPs marketing diversity scorecard ” to increase the number of women and people from ethnic minorities in creative and strategic roles.”
The pilot will include “15 racially and ethnically diverse “rising stars” from the UK, US and Mexico will be selected to attend the 2018 Cannes Lions International Festival of Creativity.” The stars will come from the roster agencies of BBDO, Edelman, Fred & Farid, Giant Spoon and PHD who will then be evaluated and selected. The selected persons will be given the opportunity to network and train with top industry executives to help them become “voices for change”
“#MoreLikeMe complements our ongoing work to drive diversity and inclusion across the industry,” said Louise Benson, executive festival director at Cannes Lions. “We’re excited to be partnering with HP to support diverse talent in three of our key markets.”
