Every year the National Football League (NFL) looks to connect with local small and diverse businesses from its Super Bowl host city. This year, Atlanta, GA has the pleasure of presenting 2019’s Super Bowl which marks the 53rd time the annual event has taken place. With such a prestigious sports event hitting Atlanta, the opportunity for certified minority, women, veteran, and LGBT-owned businesses to win contracts and sell products to a larger than average audience is very high.
According to the Metro Atlanta Chamber of Commerce, the Super Bowl is estimated to generate $400 million, positively affecting an already growing Atlanta economy. The “Super Bowl LIII Business Connect is a partnership between the National Football League (NFL) and the Atlanta Super Bowl Host Committee (“Host Committee”). The program helps to identify and connect certified, diverse and qualified businesses to compete for contracting opportunities connected to the Super Bowl in Atlanta. Additionally, Business Connect provides networking, educational and other business development resources to prepare businesses for future contract opportunities.”