With the latest Marvel movie crossing the $1.5 billion mark and potentially hitting over $2 billion, the future of the cinematic franchise is clear. But while the first group of Avengers (e.g. Captain America, Iron Man, Thor, and Hulk) are nearing their final film (in terms of contracts), the question has now become “What’s next for the future of the franchise”.
According to rumors, after the Black Panther smashed records hitting $1.3 billion worldwide and proving that story lines focusing on culture can win big, a broader look into diversity is currently taking place. Now, Black Panther is expected to get a sequel, Captain Marvel, the first female led Marvel movie is upcoming along with rumors of a Ms Marvel introduction (Marvel’s Muslim super heroine), and a Guardians of the Galaxy 3 focusing more on Gamora to name a few.
What makes the new move really special is the support from Marvel’s top brass. According to Kevin Feige, President of Marvel Studios, Black Panther has helped set a framework for audiences to accept new stories and a foundation to build upon in the future. The Russo Brothers are similar big on the idea of expanding diversity stating that all cultures should be reflected in the characters moving forward. Marvel is a global brand after all and representing all groups helps in the viewing audience’s experience.