In a time where people are cutting the cord to cable at an all time high, does it really matter who is the most watched cable channel?
Advertisers still spend billions for prime slots for potential customers to view their products and services, however, in looking at the long term, advertisers may not benefit from the investment. According to Fast Company “Combined, the top companies in the pay-TV sector shed about 405,000 net subscribers over the three-month” third quarter period 2017. According to data from Leichtman Research Group this number is “almost double the net losses of 250,000 during the period last year.”
In addition, according to Pew Research “about six-in-ten of those ages 18 to 29 (61%) say the primary way they watch television now is with streaming services on the internet, compared with 31% who say they mostly watch via a cable or satellite subscription and 5% who mainly watch with a digital antenna.” This survey was released in August of 2017.
When looking at internet statistics, according to similarweb.com, Fox News comes in 28th in terms of online traffic while competitor CNN comes in 17th (when comparing news and media outlets).
In a world where the internet is getting bigger and less people are watching cable, if a company or organization cannot utilize digital media correctly they will not succeed in the long run and for now this may be a warning some organizations should heed.