For a limited of time, US citizens 21 and older can support veteran entrepreneurs with every purchase of a Sam Adams Boston Lager 12 pack. Sam Adams will donate 50 cents of every 12-pack of Sam Adams Boston Lager sold “to the StreetShares Foundation to fund business grants and mentoring for veteran-owned businesses at participating locations.” The donations will be accumulated until July 5th with qualifying businesses receiving up to $150,000.
Sam Adams is looking to support veteran entrepreneurs through its Brewing the American Dream philanthropy program, which supports veteran owned small businesses in the food and beverage industries. All financial support is given to StreetShares Foundation, a nonprofit focused on providing educational and financial resources for veteran business owners to grow their business.
The partnership between Sam Adams and StreetShares will provide veteran entrepreneurs “education and capital, including $100,000 toward grants, free educational events, mentoring and resources, as well as the popular “Speed Coaching” events where vets will receive one-on-one help from business experts.”