Last month, Facebook announced on their website that they will seek “to train 1 million US business owners and equip more people with the digital skills they need to compete in today’s workplace.”  This commitment will take place over the next 2 years and connect the company with America’s future workforce.

According to Facebook predictions, “the skilled labor shortage in America could create 85.2 million unfilled jobs by 2030.”  With such a large gap, Facebook wants to help reverse this by increasing skills within the digital sphere of the US economy.

The company will achieve its goal by focusing on two mandates:

  1. Expanding in-person programs and creating more local partnerships

According to Facebook, “Last November we announced a new digital training program, Facebook Community Boost, which will now expand to visit 50 US cities by the end of 2018. We’ve also partnered with and trained more than 60 organizations in twelve US cities. By the end of the year we plan to establish new local partnerships which include teaming up with 20 community colleges to offer digital marketing training.”

2. More online curriculum and a new online e-learning platform

In 2015, Facebook launched Facebook Blueprint to help users learn how to market themselves and their business on Facebook and Instagram.  Blueprint offers over 80 online courses and, so far has successfully trained 160,000 US small businesses. By 2020, the company hopes to train an additional 250,000.

In addition, later this year, Facebook will launch “Learn with Facebook, a free online training resource to equip people with the skills they need to grow and become drivers of their local economies.  This platform will provide access to new digital skills training for people across skill levels and interests; whether you’re a student wanting to learn digital marketing skills, a job seeker wanting to bolster your CV, a seasoned professional looking to retrain, or a budding entrepreneur wanting to turn an idea into a reality, we’ll have tools available to help you reach your goals.”

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