The Electronic Entertainment Expo (E3) is the premier trade event for video games, highlighting upcoming titles and consoles within the industry.  This year, Red Bull Media House and the ESA Foundation partnered on a new initiative with a focus on spotlighting female achievements in video games.  The new initiative entitled “We Are” will look to promote and empower female issues as well as grow opportunities for women that currently make up 21% of game developers.

According to Games Industry, “We Are originated as a “travelling photo gallery” that documented the experiences and contributions of women in the games industry in 2017.” At E3 this year, the We Are initiative hosted a booth where, in addition to a photo gallery, activities, discussions, arcade, and more were ran in an effort to create an interactive and informative experience.  The booth included contributions “from 343 Industries’ Kiki Wolfkill, Media Molecule’s Siobhan Reddy and Funomena’s Robin Hunicke among many others.”

The initiative will not stop at E3 and plans on continuing with a permanent We Are website, “which will also serve as a hub for other content about women in the industry, and a point of inspiration for diverse voices seeking to make their own contributions.”  In addition We Are will host “a series of events across the US – including live panels, networking events, and fundraising events for ESA Foundation scholarships.”

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