Despite the fact that women and minority businesses represent more than 50 percent of all firms in the U.S., these same businesses are securing only six percent of the total annual revenue available. In a concerted effort to close the major divide between the millions of dollars in corporate contract opportunities and minority and women suppliers, Monica McCoy, an award-winning business strategist, and global speaker created the Global Supplier Diversity Conference (GSDC).
Held in Atlanta, GA on September 27, McCoy’s GSDC featured business leaders and corporate executives, many with extensive diversity and inclusion experience from major companies, sharing key insights with attendees. Speakers included Nzinga Shaw, senior vice president and chief diversity and inclusion officer for the Atlanta Hawks and State Farm Arena; Steve Bucharati, president of The Bucharati Group, and former Global Chief Diversity Officer for The Coca-Cola Company; Delia Cochran, founder, Delia Cochran Consulting and former Coca-Cola executive instrumental in building global women leadership programs; Adrienne Lance Lucas, principal and CEO of Legacy Capital Investments; and Linda Clemmons, an award-winning sales producer, renowned body language expert and CEO of Sisterpreneur, Inc.
“I couldn’t have been more blessed and excited to have such top-tier professionals participate in our first Global Supplier Diversity Conference,” says Monica McCoy, owner of Monica Motivates, LLC, and founder of Pitch University, a business start-up coaching program on effectively pursuing and pitching large companies to secure partnerships. “Our goal with this first year and for future Global Supplier Diversity Conferences is to provide a strategic framework needed to identify, prepare, pursue and secure corporate contract opportunities,” McCoy continued. “All of the speakers at this year’s conference offered real-time knowledge and key insights to the men and women in attendance,” she said.
The full-day conference, sponsored by The Atlanta Hawks, The Coca-Cola Company, Coca-Cola Beverages Florida, and Porsche, was filled to capacity. It was held at the Villa Christina Hyatt Hotel in Dunwoody, GA and was emceed by Karyn Greer, an award-winning anchor/investigative reporter for CBS-Channel 46 in Atlanta.
Among the critical issues discussed, were strategies and tactics relevant to minority and female businesses effectively maneuvering success with major companies for corporate contracts. Topics covered by the speakers included, “The Importance of Supplier Diversity,” (Nzinga Shaw); ”One Size Fits All…Or Does it?”(Delia Cochran); “How Diverse Suppliers Can Prepare to Partner with Fortune 500 Companies,”(Steve Bucharati); The Journey of a Diverse Supplier,” (Adrienne Lance Lucas); “What Is Your Body Language is Communicating When Closing the Deal? (Linda Clemmons)” and “The Art of the Pitch (Monica McCoy).
“There is more money than ever available to help minority and women-owned businesses scale their business and the goal with this first Conference and those to come, is to really start to close the gap in revenue available through Fortune 500, Fortune 100 and Fortune 50 companies,” said McCoy, who was a former executive with The Coca-Cola Company before starting her own company, two years ago. “Unfortunately, too many minority and women entrepreneurs aren’t prepared to close the deal when opportunities present themselves and we want to help change that significantly through this conference.”
McCoy is also working to change that situation, through her Pitch University program, where she arms business owners with the key insights and tools they need to make effective business pitches to major companies and angel investors.
A former Acting Global Director of Strategy and Innovation for the McDonald’s Division for The Coca-Cola Company, McCoy left the Coca-Cola Company in 2017 after 15 successful years. Now her business focus is helping individuals identify their purpose and passion while showing them how to best leverage their newly found knowledge for the benefit of their companies and themselves.
An award-winning speaker, McCoy was among 50 global women leaders who received the prestigious Women’s Economic Forum 2017 “Iconic Women Creating a Better World for All’ Award in New Delhi. She has shared her professional expertise at industry and professional groups like Mercedes Benz USA, Cisco, GA Tech, The Coca-Cola Company, etc. McCoy also just released her second book, “Treating Your Brand like a Fortune 100 Company,” at the event. Her first book, “The Best Life Lessons Learned From Real People,” was released earlier this year.
“There are some incredible small companies with amazing ideas out there, and we want to do what we can to ensure women-owned and minority businesses can successfully go after and secure more of the $85 billion invested annually in businesses, through the GSDC Conferences and Pitch University,” shared McCoy. “In fact, the 2019 GSDC is already scheduled for September 26, 2019, and will be bigger and better than this one, which by all accounts, was incredible and well worth the investment!”
For more information about the Global Supplier Diversity Conference, go to www.globalsupplierdiversityconference.com
For more information about Pitch University, go to www.monicamotivatespitchuniversity.com