Sometimes making fun of a company for its weaknesses can be a good business idea. Jehv Maravilla, 21, and his friend Christian Toledo, 25 were recently rewarded $25,000 each “as part of an upcoming marketing campaign” for their work behind a poster making fun of McDonald’s lack of Asian representation.
While on The Ellen DeGeneres Show, the two men explained “what prompted them to create a fake McDonald’s promotional poster and put it up inside a Pearland location.”
“We looked around and saw these other posters on [the wall],” Mr. Maravilla told the host. “We saw that there’s different ethnicities. And we saw that there’s all these people having fun. So we decided to represent ourselves as Asians to be up there as well.”
Congratulations to the two men and hopefully this is a start for something even bigger. For those frustrated with the current norms, I think this is an excellent example of how to turn that frustration into something positive.