It was only a decade ago when Yahoo was known as the premier website for online searches and small business. “Do You Yahoo?” was a phrase that took over the online market and arguably ushered the second phase of search after AOL.com. Over time, however, similar to Myspace, the brand of Yahoo faded focusing more on its marketing side and less on what made the company a success.
While hard to believe, before “Facebook, before GoDaddy, before Google My Business, it was the top webhosting, e-commerce and marketing platform for small businesses. For years it was also neglected as a kind of cash cow without much new investment; it was also going to be spun out as Aabaco Small Business.”
In 2016, Verizon acquired Yahoo Small Business (YSB) along with most of Yahoo creating a large base for Verizon to potentially grow if it deemed necessary. After two years of languish, Verizon has now decided to invest in the brand and grow it substantially. While not much is known about he overall plan, the company has stated that this will be a priority moving forward.
Currently Yahoo Small Business offers:
- Listings management (via Yext)
According to Verizon-Yahoo’s Dan Breeden the YSB team will be doubling to account for the new move. Bredden also added that by way of milestones, “Yahoo Small Business has processed 300 million orders through the platform at a value of more than $80 billion in gross sales. This is during the 20+ years of its existence.”