If anyone gets a chance, I’d suggest reading a short article by Amanda Pressner Kreuser, co-founder and managing partner of Masthead Media. In the Inc article, Kreuser talks about her drive to make better use of her time to build a more efficient business. As Kreuser puts it, free time for an entrepreneur usually doesn’t come in large hour pockets but instead comes “in the form of leftover pockets–15 to 20 minutes after a call that ran short, a cab ride that’s going long, a lull in the 5 p.m. hour, a staff meeting that got bumped.” In order to better utilize her time, Kreuser came up with a “running list of non-urgent tasks that take about 15 to 20 minutes to accomplish.”
This is an excellent idea and one that makes much better use of free time versus scrolling to emails or checking the latest text. Of the eight listed suggests the three that I like, and additional one that I would recommend are as follows:
- Schedule social media: Find time to connect with your social media following through Facebook, Twitter, Linkedin, and more. Using 10 minutes to reach out to potential followers is a great way to grow.
- Follow up: Haven’t heard from a potential client or partner, or worse, you have heard back but may have forgotten to follow up? Taking free time to do so is the perfect chance. Take time to check and make sure you’re connecting with your contacts or following up to do so.
- Read an industry-specific article: As an entrepreneur it is key to understand your market. Making it a point to read or listen to a short article about your industry and what are the key pieces of news to look out could mean the difference between success and failure, and makes you an industry expert.
- Find time to relax: While making your company more efficient is a necessary priority, making sure you as a business owner aren’t stressed is another. Don’t be afraid to take 10 or 15 minutes to find time for yourself. Don’t abuse this and do it often, but a few times a week is a necessary thing to stay motivated.