Alex Nogales, president and CEO of the National Hispanic Media Coalition (NHMC), led a protest of more than 60 people in an attempt to push Paramount Pictures to provide more opportunities for Latinos. The group protest was held in from of Paramount “armed with a petition signed by more than 12,000 supporters calling on the Hollywood studio to sign a memorandum of understanding to increase its employment of Hispanics.”

This is the second time in 4 months the group has protested the company, the first being in late August. According to NHMC research, ” out of the top 100 grossing films of 2016, Paramount Pictures produced 12 films. None of the 12 films featured any Latino directors, writers, or a lead Latino actor. NHMC also looked at the top 100 grossing films of 2017, of which Paramount Pictures produced eight films. None of the eight films featured any Latino writers or a lead actor.””

With two straight years of almost non-existent support for Latinos, this protest honestly makes sense. Paramount, for their part declined to comment but mentioned that they are trying to work with the NHMC to provide more opportunities for Latinos. After listing a few films to prove this, it was a bit ironic that one of the upcoming films that will include Latinos, according to Paramount, is entitled Limited Partners.

Regardless, the proof will be in its 2018 lineup where, if Paramount fails for a third year in a row, it may be time to connect with NHMC. It’s ok not to be good at something, but it’s not ok to refuse help to improve your negatives.