The CW Network recently began a new campaign to promote its commitment to diversity and inclusion. The campaign known as #CWOPENTOALL will feature four promotional types including 1) on air 2) digital 3) social and 4) print media. All forms of promotion are an attempt to inform its audience of the different ways the CW is moving forward with opportunities for underrepresented groups.
According to Mark Pedowitz, president of The CW Network, “We are committed to making sure our viewers see themselves represented on screen, and that we also have diverse voices being heard behind the camera. In fact, 12 of our 17 series this season are created by or executive produced by women or people of color. We are proud of the strides we’ve made and are continuing to make, and #CWOpenToAll reflects that, and helps drive the message that we want to be known as a place where all are welcome to be, and all are welcome to watch.”
According to the network, 63% of “the Showrunner/EPs, writers and directors on The CW’s scripted programming this coming season are women or people of color.” This is almost a 15% increase from last year. “Additionally, 47% of CW series regulars are women, and 49% of CW series regulars are people of color.”
While many networks stop their, The CW Network goes further and currently showcases Nicole Maines, the first transgender superhero, Dreamer, on its hit show Supergirl. Moving forward the network plans to showcase “the first openly gay superhero headlining her own show with Ruby Rose as Batwoman, in development for 2019-2020.”
The CW Network is truly Open To All