Photo by Serg Bataiev on Unsplash

Being a local shop in a small town has its pros and cons. Obviously a small town business may not get as much foot traffic as a large city business, but if a business owner can become a staple in the local area, this can mean a steady pace of customers.

Enter Small Business Saturday. “According to the U.S. Small Business Administration, the 28.8 million small businesses across the country account for 99.7 percent of all businesses in the United States.” With such an array of businesses across America, Small Business Saturday is a way for small firms to promote their business to the local community, and small town companies benefit greatly.

If nothing else, it gives local residents a reason to check out new spots in the surrounding area. As Amy Helper makes it clear ““It’s an awareness, and it’s making folks aware that small towns matter,” she said. “You hear it in peoples’ voices. They’ll say it’s easy to order something online, but there’s something about going out into the community. People always talk about how cute Ligonier is, and they’ll actually come here to shop just for that experience.”

Small Business Saturday matters and it does a great job in making sure everyone is aware of shops in their community. As the holiday continues to grow, you will see more businesses benefit from it.  It is a long term and short term positive.